Latest Yamgo Press Release
Yamgo partners with X-treme Video
19 December 2006 - Oxford , UK , Yamgo, a leading extreme sports mobile TV company has partnered with X-treme Video, Europe 's leading extreme sports publisher. The partnership provides global rights to extreme sports videos in 20 different sports and long-term access to high-quality content for producing mobile video. The agreement broadens Yamgo's Mobile TV rights catalogue and secures Yamgo's position as a leading provider of interactive mobile TV content.
Yamgo will repurpose (edit for mobile devices, add music, optimise and encode) the content to create a compelling and high-quality Mobile TV experience, available through a publishing network of 75 mobile distribution channels, including some of the world's largest mobile phone operators like Orange, Vodafone and T-mobile. Furthermore, Yamgo looks to launch a number of pioneering interactive mobile TV channels.
Yamgo's CEO Ian Mullins stated, “Access to X-treme's adrenaline fuelled video library will allow Yamgo to offer even more exhilarating action sports content to mobile content consumers globally” . Franck Bywalski, founder of X-treme Video added, “The partnership with Yamgo allows us to increase revenue through mobile phone distribution and enables us to expand into new markets for digital entertainment”. Shaun Ellison, Yamgo's Operations Director, commented “Partnering with X-treme Video compliments our existing catalogue of global extreme sports content rights and enables Yamgo to extend programming in 20 categories and produce exclusive channels in new sports including Street Racing, Quadbike, Minibike, Snowmobile and Body Boarding”. Additional content categories provided by X-treme Video include Surfing, Skiing, Snowboarding, Mountain Bike, Skateboarding, Climbing, Kayaking, BASE Jumping, BMX and MotoX.
Yamgo are now creating mobile TV channels for 2.5G and 3G streaming, allowing anyone with a video-enabled mobile phone to access high-quality extreme sports TV anywhere, anytime and on any phone. The channels will consist of mini films, video clips, crashes, documentaries and ‘mobisodes' (mobile TV episodes) specifically optimised and made-for-mobile TV viewing. Plus, short 30 second video clips and MMS videos will be produced for downloading over lower-bandwidth 2G and 2.5G mobile networks.
About Extreme Sports
An extreme sport (also called action sport, adventure sport, and adventurous sport) is any sport featuring speed, height, danger, a high level of physical exertion, highly specialized gear, or spectacular stunts. There are 57 different extreme sports(www.yamgo.com/extreme_sports.html) and more than 200 million extreme sports participants globally.
About X-treme Video
X-treme Video (www.x-tremevideo.com) is the leader in extreme sports programming distribution in Europe , working with over 150 producers and selling to over 4,500 established retailers in over 18 countries. X-treme video was founded by Valérie Martin and Franck Bywalski in 1994. Both individuals came from the action sport industry and identified great potential in providing sport enthusiasts with footage rarely seen on TV. The company started to sell surfing and snowboarding video, and later broadened its catalogue to include other extreme sports. The full range now includes skiing, wakeboarding, skateboarding, windsurfing, kite boarding, motor cross, road bike stunts, inline skating, base jumping, body boarding, bmx, mountain biking, long boarding, jet skiing, snowmobile, rock climbing and more.
Yamgo Launches Extreme Sports Mobile TV Channel
Service to roll-out internationally
15 November 2006 - Oxford , UK - Yamgo, one of the UK 's leading extreme sports mobile content providers and publishers, has launched a Mobile TV channel dedicated to extreme sports entertainment. Yamgo TV works on over 60 different mobile devices through the ROK TV (www.rok.tv) service and is available in the UK, USA and China and will be available shortly in other countries including Thailand, South Africa and Malaysia .
Yamgo TV is streamed over both 2.5G and 3G services to mobile phones and provides access to extreme sports entertainment at any time and in any place. Consumers have shown a strong appetite to watch mobile TV and video clips and Yamgo TV provides instant access to extreme sport videos 24 hours a days. Shaun Ellison Yamgo's Operations Director commented "Yamgo has specifically optimised video clips to fit the small screen of mobile devices, resulting in a high-quality mobile TV experience, especially when combined with the superior delivery technology of the ROK platform." Commenting on the partnership with Yamgo Bruce Renny, ROK's Head of Global Marketing, stated "Yamgo's extreme sports has the 'wow' factor mobile TV viewers want and we're sure this channel will prove very popular as we roll out mass-market mobile TV services worldwide."
Yamgo TV consists of mini films, crashes, equipment malfunctions and unique extreme sports stunts such as mountain biking off Beach Head, Paragliding from helicopters, River Surfing and Extreme Canopy Flying. The line-up of sports includes BASE Jumping, Acrobatic Paragliding, River Surfing, Street Luge, Skiing, Snowboarding, Mountain Biking, White Water Kayaking, Extreme Canopy Flying, Hangliding, Skydiving, Rock Climbing, Kite Surfing, Surfing, Motocross, BMX, Parkour, Freechasing, Parajumping, Sportbike, Skateboarding, Cliff Jumping, Jet Skiing, Windsurfing, Wake Boarding, Water Ski and Scuba Diving. For more details of programming please visit www.yamgo.com
Ian Mullins, Yamgo's CEO stated "Mobile TV is poised for explosive growth with over one billion mobile phones capable of receiving mobile TV by 2010. Extreme sports videos are a perfect fit for the short, sharp burst entertainment needs of mobile content consumers and streaming technology allows longer programming to be viewed on small screen without having to wait for downloads." The Yamgo extreme sports mobile TV channel can be downloaded from www.rok.tv
About ROK TV
ROK TV ( www.roktv.com ) uses a purpose-built media player to allow moving video to play sideways on your mobile screen. Unlike other Mobile Television Services, ROK TV works on a normal 2.5G signal. 2.5G is the standard signal that nearly all Mobile Devices use, making ROK TV's player superior to all other offerings. ROK TV's unique feature is that it is not dependent on any particular Network Provider; this means that you can be on T-Mobile, O2, Vodafone, and Orange and still receive a television signal. ROK TV customers will also benefit from great Premium Channels and Video on Demand allowing you to watch what you want, whenever you want! Contact: Bruce Renny, Head of Global Marketing +44 (0)1902 374 896 Bruce.renny@rokcorp.com