Yamgo Enables Video Viral Marketing on Mobile Devices
24 August 2010
Yamgo, the global mobile TV network, has launched a mobile phone video viral marketing service that enables consumers to send videos to their friends without the need to download any software. This opens a new distribution method for brands to use consumers to virally spread adverts on mobile devices.
Mobile TV and video has seen a steady increase in popularity over the past few years, but sharing videos across networks and different devices has not been possible due to the different operating systems and software. Broadcasters, content owners and marketers with content published on the Yamgo network can have all their digital media encoded for almost all phones and plugged into a platform that enables it to be shared easily from one phone to another.
Video social networking sites such as YouTube achieved significant success in allowing users to share their viewing experience by sending emails with video play links to friends. Yamgo’s platform takes this concept to mobile devices using SMS text messaging and a mobile content delivery network that optimises video delivery to different phones and networks. Users recommend and share videos and live TV with each other using Yamgo’s free send-to-friend service, which aims to enable TV and video to be freely shared across the mobile Internet.
Yamgo allows consumers to share their mobile TV experience by enabling almost all mobile phones to play live TV and video links sent by friends. Whilst also empowering brands to capitalise on a creative way to engage their audience and turn consumers into marketers.
“Mobile phones were originally designed as a communication device, today they are personal entertainment platforms with the power to engage and captivate audiences. Yamgo’s technology makes mobile TV a social experience by allowing consumers to instantly share what they are watching anywhere anytime. It could be a live TV programme that you want a friend to see or a funny viral video you must share, it’s now possible using Yamgo’s mobile TV platform”, stated Yamgo’s CEO and founder Ian Mullins.
Yamgo distributes branded content and linear TV across its mobile delivery network to create a unique mobile presence for content owners. The global mobile TV and video network utilises the inherent power of mobile internet and user's networks of friends to launch viral marketing campaigns that engage users with the brand.
Outdoor Sport Channel News 247 Launches on the Yamgo Mobile TV Network
18 August 2010
Yamgo, the global mobile TV network has launched Outdoor Sports Channel®-News 247®, the world’s first mobile free-to-view global 24/7 sports news channel and 2e channel from Outdoor Sport Channel Ltd®. The channel comprises of both exclusive sports news and live news coverage from leading broadcasters. Sports fans will be able to keep up to date with the latest international sports news for free anytime, anyplace and anywhere.
Sports enthusiasts can look forward to live daily broadcasts of the latest international sports news, including interviews, highlights and results from the worlds of Formula One, cricket, tennis, rugby, boxing, motorsports, major athletics tournaments and all other major summer and winter sports. In addition sports fans can feast on highlights of football matches from around the world and exclusive interviews with the sport’s top players and coaches.
"We are delighted to build our existing relationship with Yamgo as this presents a great opportunity for us to deliver premium live sports news to fans wherever they are. Yamgo's extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of world-class premier sports programming and expand our audience demographic globally. More of our international sports channels will be launched in the future", said Henk van Meer, Founder and CEO of Outdoor Sport Channel Ltd®.
The twenty-four-hour sports news channel will deliver breaking news to almost all mobile devices, including iPhone, iPad, Android, Nokia, Samsung, Blackberry and Sony Ericsson. Using a 3G or Wi-Fi connection sports fanatics will be able to enjoy the latest headlines, interviews, stories and results from upcoming events such as the new football season, the Paris to Dakar Rally, the Ashes Test Series, the Commonwealth Games, the Ryder Cup, the Rugby World Cup and the 2012 Olympics.
The decision by Outdoor Sport Channel® to make Yamgo their broadcast partner for mobile TV will allow the sports news channel to utilise the extensive global reach of the mobile TV network and will play a key role in maximising access to live sports news on mobile devices.
Ian Mullins, CEO and Founder of Yamgo commented "Outdoor Sport Channel®-News 247® comprises of news coverage of some of the biggest sporting events from across the world, and we're pleased to deliver this world first linear mobile TV channel to mobile devices and it underscores our commitment to provide sports fans with the best mobile TV content”
The 24/7 sports news channel adds to an exciting list of sports events carried on Outdoor Sport Channel®-Global wide, including world cup skiing, Formula One, paragliding, mountain climbing, horse riding, hot air ballooning, motor sports, cycling, wake board sports, transalpine-running, the Beach Volleyball World Cup, marathons, air flight days, drag racing, kart racing, surfing competitions, international golf and the Football League.
Yamgo in the Frame for Top Mobile Industry Award
9 August 2010
Yamgo, the global mobile content delivery network, has been recognised for its pioneering linear TV and catch-up video technology following their nomination in the European Streaming Media Readers’ Choice Awards.
Yamgo is quickly becoming the mobile content delivery network of choice for companies that want to publish and monetise linear TV and catch-up content across multiple mobile devices. The nomination for “Best MobileVideo App or Solution” is acknowledgment of the company’s industry leading technology solution (ingest, encode, hosting, management and optimised publishing) that allows broadcasters, media companies and service providers to extend their brands, reach a new audience and monetise their content on phones.
Yamgo Founder and CEO Ian Mullins commented, “Yamgo is very proud to receive a nomination that recognizes our unrivalled mobile media service from such a well respected and renowned organisation; Streaming Media is an organisation run by recognized industry experts who provide valuable news, resources and services to those in the digital media industry. TV channels need to encode and deliver content for 1000s of different mobile phones and Yamgo’s end-to-end solution makes it possible to reach multiple handsets and operating systems using our global mobile content delivery network”
Streaming Media has been publishing specialist literature and organising exhibitions and conferences for the streaming media industry and community since 1998. The awards are now in their second year and have received such a wide-ranging support and respect because the winners are decided entirely by the readers who vote.
“More than 5,000 votes were cast in the inaugural European Streaming Media Readers' Choice Awards, and with the unabated growth in online video over the last 12 months, we're expecting even more this year. This is the only awards program that honours the top efforts in the online video industry as decided by the people who actually use the products and services and watch the content” Streaming Media editor Eric Schumacher-Rasmussen explains.
Voting for the twelve categories is now open to the public and will continue until September 13th. The three finalists in each section, comprised of those with the most votes, will be announced on September 20th by the organisers. All of the award winners will be revealed during the ceremony at the world’s largest technology and business conference dedicated to online video, Streaming Media Europe 2010 on October 14th.
The voting system for the Streaming Media Awards is simple. There is no judging panel or jury; the awards are decided by the public. The most votes decide the three finalists and the winner for each category. To place your vote for Yamgo and to review the nominees in all other categories just visit http://www.streamingmediaglobal.com/ReadersChoice.
Android Overtakes iPhone for Watching Linear Mobile TV
6 August 2010
Android based handsets have displaced the iPhone as the most popular device for consuming live mobile TV. The Apple device, regarded by so many as the leading offering in the smartphone industry, has been overtaken by the increasingly popular Android smartphones.
Analysis of 50,000 Android and 50,000 Apple (iPod, iPhone and iPad) users on the Yamgo mobile TV platform sampled at random during July 2010 showed that Android phone owners watched 23 minutes of linear TV per session in comparison to twenty minutes for Apple operating system users. Since Yamgo’s mobile TV support for Android live TV and video launched less than three months ago the uptake and usage have been impressive and clearly shows Apple is losing its position as the number one mobile TV platform.
With Android securing twenty seven percent of the smartphone market share in the second quarter of 2010, (Nielsen Aug 2010), Yamgo believes it will become a critical platform for content owners and broadcasters to support. Introduced into the smartphone market less than two years ago, Android handsets continue to outsell iPhones and display notable growth in terms of adoption and functionality. The launch of larger screen Android phones and tablets has fuelled a rising demand amongst users eager to watch high quality live TV and video on their powerful and attractive new devices.
Yamgo’s founder and CEO Ian Mullins commented, “The uptake of Yamgo’s Android TV service has been better than expected. As the Android platform continues to grow in popularity and availability, Yamgo will play a vital role in consumer adoption of Android mobile TV. With more Android devices being released in the near future, Yamgo will increase its linear TV and on-demand programming to satisfy the rapidly growing marketing for streaming mobile TV.”
Yamgo is quickly becoming the mobile content delivery network of choice for companies that want to publish and monetise linear TV across multiple mobile devices. Yamgo is also compatible with Symbian, Windows and Blackberry operating systems.
“At a time when progressively fragmented audiences are watching live TV and video content on multiple devices, broadcasters, media companies and service providers need an easy and flexible way to distribute content across multiple handsets and operating systems. Our content delivery network makes it easier than ever for companies to reach Android users, in addition to our existing audiences that include iPhone, iPad, Nokia and Blackberry devices”, added Ian Mullins.
Yamgo Delivers Linear TV to Mobile Phones Worldwide Via Optimised Live Streaming Platform That Does Not Require an App to Watch Live TV on Your Phone
30 July 2010
Yamgo, the global mobile TV delivery platform, has announced that its mobile internet streaming technology will be powering a new global mobile live TV network allowing programme makers to broadcast linear TV and catch up TV without the need to have an application loaded onto the phone and works on almost all mobile devices worldwide.
The pioneering mobile Content Delivery Network (CDN) developed by Yamgo provides the technology (ingest, encode, hosting, management and optimised publishing) to deliver linear TV and catch up content for broadcasters, media companies and service providers allowing them to extend their brands, reach a new audience and monetise their content on phones.
Unlike the fragmented applications market, Yamgo’s live streaming solution is accessible through almost any mobile browser, so it's not limited to a particular device, operating system, or manufacturer. The solution includes the ability to stream linear TV, looped programming and long-form catch up TV which provides broadcasters, media companies and service providers with an opportunity to distribute their content to the mass market using a simple cost effective solution.
Yamgo CEO and Founder Ian Mullins added “Consumers have shown a strong appetite to consume TV on the go; Yamgo’s new live streaming platform offers content providers a low cost, mass market global reach mobile TV solution that is designed to work on almost all phones and networks that support video streaming. Our solution does not require any applications to deliver an optimised TV experience, which significantly reduces costs and on-going maintenance; however if the TV channel does have an existing app or wants an iPhone app they can simply add the Yamgo encoded stream to their iPhone application, TV widget or Android App”.
The global mobile TV network delivered by Yamgo also enables content owners to make their product immediately available to mobile customers and mobile search engines. The Yamgo solution allows the customer to interact with the content without the need for downloading any software or application. With the Yamgo favicon bookmarked on their homepage, the user is never more than just one click away from optimised live TV streaming and video on demand.
By utilising the Yamgo technology to distribute mobile content media providers can avoid the vast maintenance costs associated with applications. Adopting an application based strategy for content distribution would require individual programmers to maintain and update Apple iPhone, iPad, Android, Windows Mobile, Nokia and Blackberry apps and require users to update their apps to benefit from any developments. Yamgo’s optimised streaming technique delivers a service that can rapidly innovate and refine across all platforms without requiring the user to update and download.
Surf’s up as Yamgo Launches Dedicated Surfing Channel on Mobile Phones
9 July 2010
Yamgo, the global mobile TV and Video network, has launched a brand new exclusive mobile video channel dedicated to surfing and long boarding. Viewers around the world can enjoy thrilling footage of one of the world’s coolest sports on their mobile phones for the very first time.
To mark the launch, Yamgo has unveiled a unique series of exclusive video footage including boarders catching waves in glorious locations such as Mavericks, Medewi, Playa Naranjo, Jeffery's Bay and Sunset Beach. Mobile phone users across the globe will be astounded by the breathtaking wave riding and visual experience.
The spectacular cutbacks, turns, duck dives and wipe outs of experienced surfers, captured on camera for the new SURF channel, are an incredible example of a sport and lifestyle that has steadily grown in popularity around the world in recent decades. The sport represents a diverse culture with some people enjoying surfing in their spare time whilst others making it a central part of their lives. In recent times surfing has developed into a multi-billion pound industry with its own distinctive clothing, music, films, literature and language.
The SURF channel will broadcast a combination of programming from Yamgo’s own production team and a host of respected independent producers with unique access to the sport’s best known and most avid participants. The SURF channel will deliver the best action from various surfing locations around the world, including Hawaii, Costa Rica, Australia, South Africa, USA and Indonesia.
Yamgo will distribute the channel via optimised streaming technology available for almost any mobile phone. Launching on the Yamgo mobile TV network will make the SURF channel available to almost any mobile phone in the world usinga 3G or Wi-Fi connection.
Yamgo Founder and CEO Ian Mullins, himself a keen participant in the sport, added “Surfing is an exciting and energizing sport enjoyed by a vast range of people across the world. By delivering a dedicated SURF channel Yamgo is excited to enable users around the world to experience and enjoy the most inspiring, stimulating and refreshing videos available on mobile phones.”
UCB TV Available On Almost Any Mobile Phone Worldwide – World First!
5 July 2010
Yamgo, the global mobile TV network, has launched the world’s first live Christian Mobile TV Channel. United Christian Broadcasters (UCB) is one of the largest Christian media ministries in the UK and Ireland. Across the world Christians and non-Christians alike can enjoy the refreshing and easy to watch Christian programming on mobile phones for the very first time.
The exclusive launch by Yamgo will provide UCB with the potential to reach millions of mobile phone users with UCB TV. The industry leading technology, used by the mobile TV and video on demand network, provides an ideal tool for UCB TV to provide great family friendly TV on a exciting new platform.
Launching on the Yamgo mobile TV network will make the UCB TV channel available to almost any mobile phone in the world usinga 3G or Wi-Fi connection. Viewers will be able to tune in and watch popular shows, such as Adventures in Odyssey, Living Truth, Hillsong and Abundant Life, as well as enjoy some of the best International conferences, documentaries, movies and contemporary Christian music.
Neil Elliott, Head of UCB TV commented, “We’re really pleased to be partnering with Yamgo, it’s great to see our live TV on mobile phones. Great advances in mobile technology have meant that tens of millions of
people around the world now own a mobile phone. We believe that utilising the excellent Yamgo mobile streaming solution to broadcast UCB TV on mobile is perfect timing, enabling thousands of Christians to have access to UCB TV at the touch of a mobile button, anywhere, anytime.”
Yamgo CEO and Founder, Ian Mullins added “UCB TV covers a great selection of live music concerts, charitable events and entertaining programming for both Christians and non-Christians. A wider audience will now be able to enjoy watching UCB TV and I hope it will inspire people worldwide and allow new audiences to check out what Christian TV is all about.”
Viewers around the world will be able to access the UCB TV channel on almost any mobile device. Yamgo provides optimised streaming of live TV to iPhone, iPad, iPod Touch, HTC, Nokia, Blackberry, Samsung, Sony Ericsson, Motorola and all Android devices.
Gary Hoogvliet, Director of Broadcasting for UCB in the UK says “I am delighted to be part of this cutting edge technology and we are very happy that Yamgo TV has chosen to partner with UCB in this amazing new venture.”
The Yamgo free live TV and video on demand service provides mobile users with the highest possible picture quality using the existing video player in the user’s mobile phone and does not require any additional software or application download. Yamgo operates optimised streaming that adapts the picture quality to the available network connectivity, minimising any buffering and providing a viewing experience even whilst on the move.
Exclusive Yamgo BASE Jumping Channel Lands on Mobile Phones
24 June 2010
Yamgo the global mobile TV and Video network has launched a brand new exclusive mobile video channel dedicated to the extreme sport of BASE jumping. Viewers around the world can enjoy footage of the exhilarating exploits of some of the world’s bravest sportspeople on their mobile phones for the very first time.
To mark the launch, Yamgo has unveiled a unique series of exclusive video footage including the lowest ever freefall BASE jump in the UK and a number of world first BASE Jumps. Mobile phone users across the globe will be astounded by the breathtaking stunts and visual experience.
The spectacular stunts and expeditions of experienced BASE jumpers, captured on camera for the new BASE channel, are an astounding examples of a sport that has steadily grown in popularity amongst risk taking enthusiasts over recent decades. The sport requires the daring participant to employ a packed parachute after jumping from fixed objects, namely buildings, antennae, spans (bridges) and earth (cliffs) and is one of the world’s most dangerous recreational activities.
The channel will broadcast a combination of programming from Yamgo’s own production team and a host of respected independent producers with unique access to the sport’s best known and most adventurous participants. Yamgo will distribute the channel via optimised streaming technology available for almost any mobile phone. Launching on the Yamgo mobile TV network will make the BASE channel available to almost any mobile phone in the world usinga 3G or Wi-Fi connection.
Yamgo Founder and CEO Ian Mullins, himself a previous participant in the sport, added “BASE jumping is an exciting, thrilling and invigorating sport enjoyed by an exclusive group of enthusiasts who generally train for years as Skydivers before starting the sport. By delivering a dedicated BASE channel Yamgo is excited to enable users around the world to experience and enjoy the most inspiring, stimulating and energising videos available on mobile phones.”
The Yamgo free live TV and video on demand service provides mobile users with the highest possible picture quality using the existing video player in the user’s mobile phone and does not require any additional software or application download. Yamgo operates optimised streaming that adapts the picture quality to the available network connectivity, minimising any buffering and providing a viewing experience even whilst on the move.
Fabio’s Press Conference Available Free on Mobile Phones for the First Time
17 June 2010
In the build up to England’s crucial World Cup match against Algeria, fans will be able to watch and hear Fabio Capello’s final press conference for free live on their mobile phones.
Global Mobile TV and Video network Yamgo has teamed up with the internationally recognisedOutdoor Sport Channel to deliver exclusive free access to the England World Cup Squad for mobile phone users.
The collaboration will deliver a live video stream of the sporting action from the FIFA World Cup in South Africa allowing England fans access to Fabio Capello’s pre-match thoughts for free.
As the excitement and anticipation grows ahead of the vital group game, exclusive player interviews, press conferences and behind the scenes footage from the Three Lions training camp will allow England fans to experience the atmosphere of the World Cup anywhere.
Throughout the tournament, Yamgo will deliver daily ITN sports news bulletins to allow England supporters to get closer to their team and stay up to date with the latest from the World Cup.
Yamgo CEO and Founder Ian Mullins added “Live mobile TV brings the fans closer to the team. The whole country is watching the World Cup and cheering for England. Yamgo is proud to deliver free exclusive access to the English squad on mobile phones for the first time. Come on England.”
In addition to the exclusive World Cup coverage, sports fans can indulge in programming about world cup skiing, Formula 1, paragliding, mountain climbing, horse riding, hot air ballooning, motor sports, cycling, wake board sports, transalpine-running, the Beach Volleyball World Cup, marathons, air flight days, drag racing, kart racing, surfing competitions, golf and the Football League. Go to http://www.yamgo.mobi/outdoor_sport_channel
Yamgo Launches the Outdoor Sport Channel on Mobile Phones with Exclusive Live World Cup TV
17 June 2010
Global Mobile TV and Video network Yamgo has teamed up with the internationally recognized Outdoor Sport Channel to deliver exclusive global access to the FIFA World Cup and other top live sports events through mobile phones.
The collaboration will deliver a live video stream of the sporting action from the FIFA World Cup in South Africa, to mobile phones across the world, exclusively through Yamgo’s mobile TV network.
Alongside exclusive interviews, press conferences and behind the scenes footage from each team participating in the World Cup, the Outdoor Sport Channel will deliver daily ITN sports news bulletins to allow supporters around the world to stay up to date with the latest from the tournament on their mobile phones.
In addition to the World Cup coverage, sports fans can indulge in programming about world cup skiing, Formula 1, paragliding, mountain climbing, horse riding, hot air ballooning, motor sports, cycling, wake board sports, transalpine-running, the Beach Volleyball World Cup, marathons, air flight days, drag racing, kart racing, surfing competitions, golf and the Football League. Go to http://www.yamgo.mobi/outdoor_sport_channel
The global mobile TV play out service provided by Yamgo will enable mobile phone users throughout the world to access a combination of sports content created by Outdoor Sport Channel’s own production team and independent producers such as ITN, Quattro Media, World of Free Sports, Red Bull, Swatch, O`Neil, Adidas, Dunlop, Stimorol, Columbia, Nissan and Free Ride World Tour.
Henk van Meer, Founder and CEO of Outdoor Sports Channel Ltd commented “As we prefer and like to expand our distribution for Outdoor Sport Channel, I’m very keen to find our needs satisfied in a distribution agreement with Yamgo. I’m sure this will provide an excellent new penetration of the mobile TV market so more and more viewers can enjoy our fantastic daily programming including our daily live broadcast from the 2010 FIFA World Cup football South Africa.”
Yamgo CEO and Founder Ian Mullins added, “The outdoor sport channel covers some of the best live sports events and behind the scenes interviews and news. This sports coverage is now accessible to almost all mobile phone users throughout the world and compliments Yamgo’s existing live TV and video channels."
Mobile Phone Users to Receive Free Goals on the Go
9 June 2010
Football fans can now receive free goals on the go for the first time thanks to the launch of a new mobile phone video on demand service by the leading independent sports production company, visionsport.TV.
Visionsport.mobi provides fans of the beautiful game with free access to hours of the greatest sporting action direct to their mobile phone for the first time.
The amazing catalogue of football videos available to enjoy includes some of the greatest goals by football’s greatest players. Supporters eager to relive their team’s glory days can do so with visionsport.TV’s classic archives from the Seventies, Eighties and Nineties.
Visionsport.mobi enables football fans to enjoy highlights from the beautiful game whether they are travelling to a match, enjoying a beer with friends or relaxing after a day in work.
The visionsport.TV archives boast an extensive collection of classic video content featuring some of the country’s most prestigious clubs – including Manchester United, Chelsea, Arsenal, Liverpool, Manchester City, Wolves, West Ham, Spurs and many more top clubs.
Whilst the glory days of teams such as Glasgow Rangers, Norwich City, Newcastle United and Ipswich Town also feature in the visionsport.TV catalogue.
It’s worth remembering that it wasn’t that long ago that watching football on your mobile phone was such a terrible experience that fans preferred listening to the action on the radio. It was nearly impossible to recognise players, which teams were playing and where the ball was when watching on a small poor quality mobile screen.
The ability to enjoy top quality video on mobile phones is down to visionsport.TV’s partnership with the leading mobile TV provider Yamgo.
John Gubba, the entrepreneurial producer-director behind visionsport.TV, is keen to position visionsport.mobi at the forefront of the growing mobile sports videos market. “We have spent the past 20 years delivering goals on video and DVD – but mobile is the future. Visionsport is proud to be working with Yamgo who are leading the world in breaking down the barriers to content delivery on your mobile.”
The development in smartphone technology means watching football on mobile TV has become easy, enjoyable and hugely entertaining. The picture quality is outstanding since Yamgo’s technology allows viewers to access visionsport’s footage on almost any mobile device by streaming video using a 3G or Wi-Fi connection.
As Ian Mullins, the CEO of Yamgo and man behind the technology, points out “there is no buffering, no delays and no software downloads, typing visionsport.mobi into your mobile phone browser provides instant access to football on the go.”
Mobile Phones Help Raise Youth Awareness Of World Environment Day (WED)
3 June 2010
World Environment Day (WED) 2010 is set to benefit from increased recognition amongst young people around the world thanks to a mobile TV and video service that will allow viewers to watch video on demand dedicated to raising awareness of the United Nations event.
The United Nations Environment Programme (UNEP) has held the annual event since 1972 and this year it will be hosted by Rwanda on June 5th and will celebrate the incredible diversity of the environment as part of the 2010 International Year of Biodiversity.
Young people are essential to the long term success of the project and the service launched by Yamgo, the global mobile TV and video network, will allow the UN to connect with a young universal audience. Yamgo has partnered with Green.TV, the world’s first and leading online TV channel dedicated to the environment, to deliver clips and short films, from some of the world’s leading environmental organisations, to raise awareness and promote the significant occasion.
Mike Lamond, Managing Director of Green.TV explained, “World Environment Day (WED) is one of the primary vehicles through which the United Nations encourages worldwide understanding of the environment and 2010 is aimed to be the biggest, most extensively celebrated, global day for definite, environmental action. Green TV’s partnership with both UNEP and Yamgo enables us to promote the importance of the environment to a young international audienceand raise awareness and understanding of such a substantial subject on such a momentous day.”
By delivering the free optimised streaming service to almost any mobile device, Yamgo aims to compliment the agenda of the World Environmental Day and help promote the human face of ecological issues, increase the understanding of concerns that affect all of humanity and empower young people to become involved in manageable and ethical development.
The service will deliver videos from organisations such as UNEP, WWF, Greenpeace, Friends of the Earth and the RSPBto users of almost any mobile device using a 3G or Wi-Fi connection. Whilst enjoying the selection of ecological videos, users can also access the Yamgo catalogue containing thousands of other video clips and live TV channels.
Yamgo CEO and Founder Ian Mullins added, “World Environment Day is the people's day for environmental action and everyone can take part. Mobilizing the younger population can often be difficult therefore Yamgo is proud to be galvanising support for this considerable event by delivering high quality mobile video to an international audience. Yamgo presents a state-of-the-art solution to raising awareness and understanding of such a substantial subject on such a momentous day.”
Yamgo Launches Live TV and Video on the iPad
28 May 2010
Mobile TV Network Yamgo has released a version of its popular live streaming service especially for the iPad coinciding with the much hyped and anticipated launch of the new Apple Device in the UK.
The beta release by Yamgo, the mobile TV and video specialists, is an upgrade to its iPhone service and means that all users of the hottest consumer gadget can now enjoy mobile entertainment at the same quality as users of Apple’s iPhone. Yamgo’s solution also provides broadcasters and content owners with a simple way of monetising content across all mobile devices.
Unlike other iPad TV services Yamgo’s solution uses the existing video player in the user’s mobile device and therefore does not require an application download. Users simply go to www.yamgo.mobi on their iPad, register and start enjoying free live TV. UK consumers can enjoy a wide selection of live channels and global users have access to thousands of video clips from football to comedy.
The iPad, released at a time when consumer interest in mobile technology is growing rapidly, is widely expected to dominate the industry over the coming months. Yamgo’s pioneering beta service will make it possible for iPad users to experience mobile entertainment in the same way as Android, Nokia and iPhone viewers.
Yamgo CEO and Founder Ian Mullins explained, “The larger screen, portability and ease of use of the iPad combined with computing power make the device ideal for mobile TV and video. I believe Apple has created a new market segment for mobile entertainment and the launch of our beta service means iPad users can now access an ever increasing number of live UK channels and a constantly updated catalogue of videos.”
Android Mobile Phones Receive Top Quality Streaming TV For The First Time
20 May 2010
Android users will now receive live streaming of high-quality mobile TV and video on demand for the first time since the operating system’s launch in 2008.
The beta release by Yamgo, the mobile TV and video specialists, is an upgrade to its Android service following increased demand and means that almost all users of the Android handset can now enjoy mobile entertainment at the same quality as users of Apple’s iPhone.
The growing popularity of smart phones in recent years has led to increased competition between mobile companies to identify who can provide the best mobile experience for customers.
The iPhone has long been regarded as the leading smartphone, providing the greatest graphics, colours, sound and streaming.
In comparison, despite Android’s greater market share and the higher use of data services by Android customers, some users complain of poor sound, stuttering pictures and squashed screens whenever they attempt to watch mobile TV.
However, Yamgo’s pioneering beta service is about to change that situation for everybody. Now almost all smartphone users in the UK can enjoy high quality live mobile TV channels from some of the UK’s leading broadcasters, including BBC, ITV and Channel 4, using a 3G or Wi-Fi connection.
Yamgo CEO and Founder Ian Mullins added “The Yamgo service will change the way that Android users enjoy their phones by delivering high quality live mobile TV and video. The majority of Android users can now access an ever increasing number of live UK channels and a constantly updated catalogue of videos and experience the same high-quality enjoyed by those who use yamgo.mobi on the iPhone”
The free live TV service provides Android users and almost all other mobile consumers with the highest possible picture quality using the existing video player in the user’s mobile phone and does not require any additional software or application download.
Unlike many other providers, Yamgo operates optimised streaming that adapts the picture quality to the available network connectivity, minimising any buffering and providing a viewing experience even whilst on the move. Android users can register with Yamgo today at http://www.yamgo.mobi and experience top quality live streaming for the first time.
Highest Ever Number Watch Leaders Debate Live On Their Mobile Phones
30 April 2010
The General Election campaign has registered another first with more than 5,000 people watching last night's televised leaders’ debate live on their mobile phone.
Figures produced by free live mobile TV company Yamgo, following the live BBC debate, showed that the viewing figures were the highest ever recorded for any programme watched in the UK on mobile. The previous record being the IPL T20 cricket last year with 2,900 viewers.
The company said that typically viewers who watch TV on their mobile do so because of its convenience, often when others in the household are watching another programme on the home's primary television, or those who do not have access to a TV because they are at work, travelling or in hospital.
Yamgo's CEO, Ian Mullins, said: 'More people watched the leaders' debate live on their mobile phone than have ever watched any other live broadcast in the UK, which shows that this General Election has re-engaged voters.
‘This is especially the case with the 18 to 28 age group, who are traditionally the early adopters of new technologies and certainly lead the way in terms of watching TV of their mobile.
‘Being able to watch the debate on a mobile handset meant that viewers could see and hear the party leaders pretty much wherever they were, even if a television was not available, and this is obviously what happened last night.'
Yamgo offers viewers the opportunity to watch live breaking news, the latest music videos, movies, exciting sports and the best entertainment shows. By using a 3G or Wi-Fi connection mobile users can instantly access television on the go without the need for any software downloads.
Visionsport.TV Scores with Free Football for Yamgo
03 August 2009
Football has been added to the list of sports that can now be watched on mobile phones for free by simply clicking onto Yamgo.TV.
Following a collaboration between mobile TV experts Yamgo and web television channel visionsport.TV, highlights of the sport service is available to anyone with a mobile phone.
The first game to be available as free video on demand on a mobile phone in the UK is the highlights of the Ipswich v Colchester friendly match.
This testimonial game for the long serving Ipswich favourite Fabian Wilnis is Yamgo’s first step into free football TV for mobiles.
Former Manchester United and Ireland football legend Roy Keane can also be seen at www.yamgo.mobi talking about his new role as manager of the ‘tractor boys.’
Yamgo is providing the platform, technology and knowhow to stream visionsport.TV’s content.
Yamgo’s MD Ian Mullins explains: ‘The solution is optimised for 3G phones but dynamically adapts to 2.5G or WiFi speeds delivering the best quality of service possible.
‘There is nothing to pay and no software to download. All you have to do is type visionsport.mobi into the browser on your mobile phone.’
Yamgo was the sole mobile TV provider for live IPL cricket coverage across Europe earlier this summer and is keen to add to its list of live sports and edited highlights it shows.
All the programmes are free to receive to any mobile phone owner who has a web browsing package from their mobile provider. Yamgo’s business is based on a profit sharing model with revenue generated by advertising and sponsorship.
About Visionsport.TV
Visionsport.TV - the Web TV Channel was launched three months ago at MIPTV in Cannes by media entrepreneur John Gubba.
John launched Boro TV - Britain's first dedicated Football Club TV Channel twelve years ago. John said: ‘Visionsport is a brand I started in 1990 when we began publishing and distributing programmes for the Home Video Market. Since then I have produced, directed and published over 300 sports videos and DVDs promoting the visionsport brand as both a label and website destination.
‘The advances in technology mean the options now include rolling out our content via the mobile network, the web and set-top boxes to cable a
