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Mobile devices are moving from consumers’ ears to their eyes, and
the impact this represents is as significant as the switch from radio
to television. New levels of personalisation, interactivity and on-demand
delivery of mobile entertainment separate the mobile channel from any
other form of entertainment. Mobile phone users represent the largest
media audience in history with over 1.7 billion subscribers, reaching
a far broader audience than radio, TV or the internet. By 2006, there
will be approximately 900 million mobile devices that can play Java video
clips and over 200 million that can play high-quality video, representing
the fastest growth markets for digital content and advertising.
Yamgo remains at the forefront of the mobile entertainment industry and
can provide bespoke consultancy services in the following areas:
- Mobile TV Advertising
- TV to mobile content development
- Mobile marketing and interactive
entertainment
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