Mobile TV Advertising

"Mobile video content needs to be optimized for small screens and low-bit rate delivery. This optimization process for the mobile phone starts with storyboard and ends with testing the content of different mobile devices and platforms." Ian Mullins, Yamgo CEO

Yamgo produces high-impact extreme sports multimedia content focusing on film production specifically developed for mobile devices. The production team consists of highly trained stunt cameramen who often have to perform the same stunt as the person being filmed to capture the best action sequence. Yamgo maintains the extreme sports register of athletes and stuntmen who between them cover every extreme and mainstream sport. This unique position enables Yamgo to put together the production capacity to produce almost any type of extreme sport stunt or mobile mini movie.

Mobile video productions - Find out about Yamgo's mobile video and TV extreme sports production services

Advertising solutions - Use mobile video and interactive mobile TV to advertise your products and services

Interactive applications for mobile TV - Improve the entertainment experience and customer loyality with interactive mobile TV

Technical mobile video production services - Transcoding, applications and mobile video consultancy

Mobile video encoding - Yamgo work with mass market mobile video-encoding technologies

Mobile Video Consultancy - Bespoke consultancy for content owners and retailers

Mobile Video Production Formats

Yamgo can produce video content in all popular mobile video formats including 3GP, MPEG, Java vidlets, Real Player and content for MMS. Encoding of video onto MMC and SD card is also possible. Mobile phone memory cards are now commonly used in mobile devices. The costs of MMC and SD cards are continuing to fall rapidly and this retail distribution model may be an attractive proposition in 2006 as more mobile devices support memory cards and critical mass is reached by Q2 2006.

Encoding and Optimisation

Yamgo offers a complete range of mobile video encoding services including media processing, content editing, testing and integration - and can process virtually any format input on any mobile media.

Mobile Video Production Complexities

Mobile phones will not replace or imitate the experience of the PC or television in the near future; however, mobile video provides its own unique entertainment value. Mobile video production requires a deep understanding of mobile users, technologies, devices and user interfaces. If all phones were the same, this would be an easy task! The emergence of common standards such as Java and 3GP help to reduce some of the compatibility issues, but mobile video must be edited and optimised specifically for mobile devices and the audience you are trying to reach. Yamgo specialise in mobile video production and encode content into all popular mobile formats to maximise distribution and delivery.