MMS Video, Slideshows and Mobisodes
“MMS is rapidly catching Java up in terms of device
penetration”
MMS or Multi-Media Messaging Services are the next generation of mobile
messages. MMS is becoming the standard format for sending video and pictures
between mobile phones. Despite its relatively high end-user price and
interoperability size limitations, MMS is rapidly becoming a new channel
to market for the distribution of multimedia content. The ability to store
and forward MMS just like SMS makes the viral marketing potential of extreme
sports clips an interesting proposition for mobile marketing. A well designed
MMS with unique content that encourages users to send it to their friends
could see MMS video distributed globally with minimal effort. Yamgo can
send MMS video and picture messages through over 400 network operators
in 110 countries including AT&T Wireless, Cingular and T-Mobile in
the USA.
MMS Constraints and the Yamgo Solution
The high costs and technological constraints that limit interoperability
between networks and device compatibility issues has resulted in MMS taking
much longer than expected to reach critical mass as a media distribution
channel. Despite the problems, pure MMS offers a unique user experience
and WAP Push MMS offers a global solution to deliver MMS content in over
110 countries. Operators charge significantly more for pure MMS (e.g.
in UK 3p for SMS vs 30p for MMS) because pure MMS, where the user opens
the MMS and the content appears on their phone straight away, is made
up of two SMS messages, the GPRS connection, MMS capacity in the network
and transcoding. WAP Push MMS involves the user receiving a WAP URL download
link and the user paying for the GPRS connection, but it can be sent for
the same price as an SMS message and has mass market interoperability.
For full details of our extreme sports mobile MMS catalogue Contact Yamgo. |
