MMS Video, Slideshows and Mobisodes

“MMS is rapidly catching Java up in terms of device penetration”

MMS or Multi-Media Messaging Services are the next generation of mobile messages. MMS is becoming the standard format for sending video and pictures between mobile phones. Despite its relatively high end-user price and interoperability size limitations, MMS is rapidly becoming a new channel to market for the distribution of multimedia content. The ability to store and forward MMS just like SMS makes the viral marketing potential of extreme sports clips an interesting proposition for mobile marketing. A well designed MMS with unique content that encourages users to send it to their friends could see MMS video distributed globally with minimal effort. Yamgo can send MMS video and picture messages through over 400 network operators in 110 countries including AT&T Wireless, Cingular and T-Mobile in the USA.

MMS Constraints and the Yamgo Solution

The high costs and technological constraints that limit interoperability between networks and device compatibility issues has resulted in MMS taking much longer than expected to reach critical mass as a media distribution channel. Despite the problems, pure MMS offers a unique user experience and WAP Push MMS offers a global solution to deliver MMS content in over 110 countries. Operators charge significantly more for pure MMS (e.g. in UK 3p for SMS vs 30p for MMS) because pure MMS, where the user opens the MMS and the content appears on their phone straight away, is made up of two SMS messages, the GPRS connection, MMS capacity in the network and transcoding. WAP Push MMS involves the user receiving a WAP URL download link and the user paying for the GPRS connection, but it can be sent for the same price as an SMS message and has mass market interoperability.

For full details of our extreme sports mobile MMS catalogue Contact Yamgo.