Interactive Applications For Mobile TV
The mobile phone is closer to consumers than any other entertainment
medium. The ability to provide interactive elements to mobile TV programming
and video clips can result in the rapid growth of mobile communities around
particular events, content types or competitions. Strong community relationship
with target audiences will result in a higher return on investment for
advertising and selling products to youth market consumers.
Yamgo have invested in the infrastructure to provide interactive mobile
TV applications into mobile video in order to increase revenue. Yamgo
can easily add low-cost or revenue-generating interactive applications
including:
- Voting
- Location based services
- Viral Marketing (Send content to friend)
- Competitions
- Reverse bid auctions
For content providers this ensures that the content engages users and
provides more opportunities to improve the entertainment experience and
brand interaction.
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