“The key to getting mobile audiences excited by video is to engage
them immediately with something visually exciting that stimulates a reaction”
Mobile video for mass market mobile marketing is now a viable proposition.
Java mobile video can be played on over 400 million phones globally and
delivered for the same cost as SMS through over 400 network operators
in 110 countries. The ‘share with friends’ viral marketing
potential of consumers being able to easily send the content to their
friends creates a unique advertising channel that can turn every consumer
into a distributor of an advertising message. However, captivating the
attention of a 14-30 year-old consumer and stimulating them to show the
content or forward a download link to their friends is a challenge for
mobile marketers.
Yamgo offers a unique solution by producing high impact, entertaining
multimedia content specifically developed for mobile devices that will
capture the attention of consumers. From stock footage that can be edited
to incorporate your advertising message and brand to exclusive content
designed to advertise the features and benefits of your products and services,
Yamgo develops mobile content in all popular content formats including
3GP, Real Player, Java and content for MMS. View the Yamgo content
catalogue.
Yamgo Extreme Sports Content is Designed to Help Advertisers
• Generate brand, product or service awareness
• Acquire new customers and help increase customer loyalty
• Associate a brand with specific content or target market
• Interact with millions of potential consumers
Why Choose Yamgo Content for Advertising?
• Portfolio of exclusive extreme sport ‘world firsts’
that will gain media exposure
• Content produced and tailored to your requirements and target
market
• Unique content that will captivate the 14 to 30 year-old target
market and stimulate viral marketing
• Experienced team providing end-to-end solutions from production
to distribution
• Marketing support, editorial stories for print media and community-building
content
• Solutions for live events to generate media coverage of news
or product launch
Why Use Extreme Sports for Advertising to the 14 – 30 Year-Old
Market?
To capture the attention of the technology savvy 14 – 30 year-old
age group, the so-called X and Y generations, advertisers need something
that is visually entertaining and stimulates a reaction. Extreme sports
video clips feature short burst action sequences ideal for 4-10 second
small screen entertainment. Extreme sport videos and content appeals not
only to those who participate in extreme sports but also to people who
aspire to be adventurous or want to be associated with something extreme
or ‘cool’. These consumers have creative individuality and
a desire to indulge in visual stimulation, and are conscious about their
own personality and image. The average person is subjected to over 3000
advertising messages a day. Extreme sports video clips can deliver memorable
messages that will captivate the attention of the average 14 – 30
year-old longer than many other forms of advertising and create a higher
recall rate of the brand or advertising message.
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