Pre-roll Mobile Video Advertising

From high-quality video advertising inventory to comprehensive campaign management, reporting and mobile video optimisation capabilities, Yamgo offers an industry-leading mobile advertising solution.

Yamgo collaborates with you on strategy, timing and budget, helping you accomplish your marketing goals. We have proprietary ad units that deliver powerful video experiences and the best video ad serving technology in the Mobile TV industry.

Yamgo provides all the file encoding, trafficking, reporting and invoicing, freeing you from the fragmented and time-consuming struggle of Mobile TV and video execution.

Yamgo’s pre-roll video ad format creates a seamless and elegant viewing experience for each and every viewer. When the selected live mobile TV channel or video clip loads the pre-roll video ad plays instantly while the mobile TV channel content loads behind. As soon as the video ad is complete, it seamlessly disappears and calls the video content to play.

Pre-roll video ads' effectiveness and user acceptability is increasing and the ability to personalise adverts to individual mobile TV channels is resulting in an increase in ad-supported over paid as the business model of choice for content owners.  Yamgo recommends that the format length should be between 5 to 7 seconds in length, but this can be as high as 15 or 30 seconds if the mobile advert is a strong match to the type of mobile video content being watched. 

Background research on pre-roll advertising

Advertisers like pre-rolls because it is a well-understood TV model and existing ads can be reused or edited into made-for-mobile video ads. According to Jupiter's research (as reported by AdAge), audience drop-off upon the introduction of pre-rolls is under 5%. Jupiter also makes the important point that at least 10% of users drop off after 15 seconds even when there's no ad present, simply because they're in channel surfing mode. Consumers are smart and have quickly recognized that – just as for TV – to get high-quality video programming, someone has to pay.

Since the Internet's introduction, there's been a sense among users that "content is free." And with the exception of annoying popup ads, I think many users have learned to look past unrelated banner ads on standard web pages so they've come to perceive their whole online experience as largely "ad-free" as well. (Ask yourself when you last clicked on a banner ad unrelated to your work.)