Yamgo Ltd is a mobile TV company, created in 2001 with head quarters in Oxford, England. Yamgo was one of the first companies to publish extreme sports videos on mobile phones. Today, Yamgo provides a global web and mobile TV platform for live and pre-recorded content distribution and a social networking service that enables consumers to watch, share and broadcast videos on mobile phones. Yamgo was founded by Ian Mullins, a mobile technology professional and extreme sports athlete and currently consists of 12 people with track records in mobile applications, free-to-view TV, content licensing and advertising. Yamgo has partnerships with leading network operators, technology suppliers and content providers and aims to create the world’s largest mobile social networking community.
Business Services Summary
Services for Content Owners
Mobile TV Broadcasting Platform (streaming) - The Yamgo.tv platform broadcasts live and pre-recorded linear channels, films and video-on-demand simultaneously to Internet-enabled computers (IPTV) and mobile phones worldwide. Yamgo’s end-to-end solution enables entertainment providers to own and promote their own mobile TV channel. The complexity of delivering, optimising and encoding content for different devices and network speeds is provided by Yamgo. This managed service solution allows the content provider to focus on producing high-quality content and advertising their Mobile TV channel. Yamgo’s portfolio of channels currently focuses on free-to-view but the platform supports subscription, pay-per-view and timed access payment models for premium content.
Made-for-Mobile Content Production and Repurposing - Yamgo repurposes traditional TV and programming into made-for-mobile TV programming and video-on-demand. With over 6 years experience in producing made-for-mobile content Yamgo has refined the optimisation techniques, editing processes and encoding of videos to deliver a compelling mobile entertainment experience.
Services for Advertising Agencies and Brands
Mobile TV Advertising - Yamgo sells interstitial adverts on Yamgo’s extreme sports channels and pre-roll adverts on videos. Brands can target opted-in, receptive and demographically profiled consumers anywhere in the world. Using Yamgo’s extensive video catalogue, adverts can be packaged with a branded playlist for web and mobile viral marketing or a dedicated ‘brand owned’ streaming mobile TV channel can be created specifically to advertise a product or service.
Services for Network Operators and Content Retailers
Content Licensing - Yamgo owns one of the largest rights-cleared extreme sports video libraries covering the entire world of adrenaline-fuelled action sports. Yamgo licences up to 50 new extreme sports videos per week and publish them on Yamgo’s dedicated mobile TV channels and through 75 different distributors and network operators globally.
